Why This Course

This course goes well beyond standard media training. It builds two distinct capabilities: the composure and technique to handle any media encounter, including hostile, ambush and adversarial interviews, and the strategic ability to use media proactively as a tool for influence. Participants will work in a professional studio environment (simulated), conduct live on-camera interviews, face deliberately hostile questioning from a seasoned journalist-facilitator, and develop a personal thought leadership strategy that extends their influence beyond their organizational walls.

What You Will Work On

• Studio-based on-camera interview practice with professional broadcast equipment and playback review
• Handling hostile and adversarial interviews: staying on message when the interviewer is trying to pull you off it
• The ambush interview: what to do when a camera and microphone appear without warning
• Building a thought leadership platform: identifying your lane, finding your voice, choosing your channels
• Writing for influence: op-eds, bylined articles and commentary that position you as an authority
• Executive digital presence: strategic use of LinkedIn and other platforms to extend leadership visibility

What You Leave With

• Recorded on-camera interview sessions with professional feedback on body language, message discipline, vocal authority and recovery from difficult questions
• A personal thought leadership strategy with a 90-day content plan

Confidence in any media setting, built through repeated practice under realistic pressure rather than through tips and theory

Designed For

CEOs, MDs, Ministers, Board Chairs, Heads of Institutions, Senior Military and Security Leaders, Religious Leaders, Government Spokespersons

Duration

2 Days |  Studio-based intensive with professional broadcast equipment